BBIA - Never Die Mascara 7ml

The BBIA Never Die Mascara is a long-wearing Korean mascara built to hold your curl and resist smudging all day, giving defined, separated, fuller-looking lashes. Its brush coats each lash for a clean, clump-free finish, in a formula made to survive humidity and wear.

Why you will love it

• Long-wearing, smudge-resistant formula
• Holds curl through the day
• Defined, separated, clump-free lashes
• Buildable from natural to bold
• Two shades for classic or soft looks

Shades and how to use

Available in 01 Power Black and 02 Power Brown. Wiggle the wand from the base of the lashes to the tips and build in thin coats. Remove gently with an oil cleanser or eye makeup remover.

Read our Korean eye makeup guide, explore more Korean eye makeup, browse all Korean makeup, or shop the full BBIA range.

Learn more and complete the look

Explore the full BBIA brand guide for more of the range. Pair defined lashes with the BBIA Last Velvet Tint, the glossy BBIA Over Glaze and a BBIA Eau Glow Cushion base. Shop more best sellers.

Frequently Asked Questions

What is the BBIA Never Die Mascara?
It is a long-wearing Korean mascara made to hold curl and resist smudging through the day, giving defined, separated lashes. It comes in 01 Power Black and 02 Power Brown.

Is it waterproof or smudge-proof?
It is formulated to be long-wearing and smudge-resistant so it holds up against humidity and wear. To remove it, use a proper makeup remover or oil cleanser rather than water alone.

Does it clump?
The brush is designed to coat and separate lashes for a defined, clump-free look. Wipe any excess from the wand before applying and build in thin coats.

What colors are available?
Two shades: 01 Power Black for a classic bold lash and 02 Power Brown for a softer, more natural everyday look.

How do I remove it?
Because it is long-wearing, remove it gently with an oil-based cleanser or a dedicated eye makeup remover so you do not tug at the lashes.