Collection: rom&nd

Shop authentic rom&nd Korean makeup at K-Touch — the full range of viral rom&nd lip tints, cushions, eyeshadow palettes and blushes, 100% genuine and shipped to the US. New to the brand? The quick answer: reach for the Juicy Lasting Tint for an everyday juicy stain, Glasting Water Gloss for glass-lip shine, Blur Fudge Tint for blurred matte, and the Better Than Palette for a complete natural eye look.

Why buy rom&nd at K-Touch

• 100% authentic rom&nd, sourced directly from Korea — never fakes or grey-market stock.
• Full rom&nd catalog in one place: lip tints, lipsticks, glosses, cushions, palettes, blushes, brows, mascara and more.
• Tracked shipping — most items ship from Korea, with select bestsellers dispatched from our US warehouse for faster delivery.
• Natural, wearable shades loved worldwide for that soft, “your-lips-but-better” K-beauty finish.

rom&nd lip tints: shop by finish

rom&nd’s lip range is built around finish — pick the look you want, then choose a shade:

Want the full breakdown? Read our rom&nd lip tint finish guide.

rom&nd eyes: palettes & shadows

For soft, blendable, everyday eyes, the Better Than Palette offers complete neutral palettes, while Better Than Eyes gives smaller, curated color stories that travel well.

rom&nd base: cushions & foundation

rom&nd cushions give a lightweight, skin-like finish rather than heavy coverage. The Bare Water Cushion leans fresh and dewy; the NU Zero Cushion aims for a natural everyday finish. Many include SPF for daily defense, but a cushion’s SPF is a bonus, not a replacement for a dedicated sunscreen.

How to choose your rom&nd shade

rom&nd shades run natural and wearable, so most flatter a wide range of skin tones. If you’re unsure, start with a mid-tone MLBB shade in the Juicy Lasting or Dewyful line, then branch into bolder or more muted tones. For a defined lip edge, line first with the Lip Mate Pencil. Explore everything in the rom&nd brand guide.

rom&nd: frequently asked questions

Is rom&nd makeup at K-Touch authentic?
Yes. Every rom&nd product at K-Touch is 100% authentic and sourced directly from Korea.

Where does rom&nd ship from?
Most rom&nd items ship from Korea with tracked delivery; select bestsellers ship from our US warehouse for faster arrival.

Which rom&nd lip tint is best for beginners?
The Juicy Lasting Tint is the easiest starting point — a juicy, forgiving stain in natural shades with long wear.

What is the difference between Glasting, Juicy Lasting and Dewyful tints?
Glasting gives dewy, glass-like shine; Juicy Lasting is a juicy long-wearing stain; Dewyful has the most moist, cushiony finish.

Do rom&nd cushions replace sunscreen?
No. Some cushions include SPF for daily defense, but a dedicated sunscreen applied underneath gives more reliable protection.

Is rom&nd good for a natural, everyday look?
Yes. rom&nd is loved for wearable, true-to-life shades and lightweight formulas that suit soft, everyday K-beauty makeup.