Collection: Luvum

Luvum went from quiet Seoul brand to Olive Young legend in a single day — when its Slow Aging Phyto Collagen Gel Mask hit the retailer’s top three masks within 24 hours of launch. The philosophy behind the moment is ‘slow aging’: feeding skin structure daily with plant collagen, superfood antioxidants and honest hydration instead of fighting time with harshness. Three lines carry it — Slow Aging collagen care for firmness, Pore Reset for refined texture, and Calming Repair cica for the reactive days — plus bamboo-hyaluronic hydration running underneath it all. Gentle enough for sensitive skin, effective enough for Korea’s toughest rankings. 100% authentic, sourced directly from Korea.