{"product_id":"im-from-mugwort-mask-70ml","title":"I'm from - Mugwort Mask 70ml","description":"\u003cp\u003e\u003cstrong\u003eFor skin that feels hot.\u003c\/strong\u003e I'm from's 70ml Mugwort Mask is a wash-off gel designed to bring down surface heat quickly — the one to use after sun exposure, after a strong active, or on the days your face simply feels flushed and tight.\u003c\/p\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eMugwort leaf powder and mugwort extract work together to cool the skin surface, reduce redness and tightness, and refine impurities around the pores for a smoother-looking finish.\u003c\/p\u003e\n\n\u003ch2\u003eThe texture\u003c\/h2\u003e\n\u003cp\u003eA high-concentration gel that is richly hydrating and spreads easily without dragging. After rinsing, skin feels fresh and moisturised rather than stripped — the opposite of how most cooling masks leave you.\u003c\/p\u003e\n\n\u003ch2\u003ePowder and extract together\u003c\/h2\u003e\n\u003cp\u003eThe formula uses both mugwort leaf powder and mugwort extract rather than one or the other. The powder provides the physical cooling and the fine polish around congested pores; the extract carries the calming compounds deeper. Using both is what lets a five-minute treatment do more than either would alone.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSensitive and combination skin; post-sun redness; anyone whose skin runs hot in summer. Pairs well with the rest of \u003ca href=\"https:\/\/k-touch.us\/collections\/korean-cooling-skincare\"\u003eKorean cooling skincare\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing, apply an even layer to dry skin and leave for five to ten minutes, then rinse with lukewarm water. Two to three times a week, or daily as a soothing step during a flare-up.\u003c\/p\u003e\n\n\u003ch2\u003eSummer routine placement\u003c\/h2\u003e\n\u003cp\u003eIn hot months, use it in the evening after sun exposure rather than in the morning — that is when accumulated heat and redness are at their worst. On days you have been outdoors, apply it before your usual evening routine and skip any actives that night. Overheated skin and retinal in the same evening is how a mild flush becomes a week of sensitivity.\u003c\/p\u003e\n\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs the cooling from menthol?\u003c\/strong\u003e\u003cbr\u003eNo — the cooling comes from the gel texture and mugwort itself, not from an added cooling agent that can irritate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on sunburn?\u003c\/strong\u003e\u003cbr\u003eOn mild post-sun redness, yes. For actual sunburn, see a pharmacist first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFridge?\u003c\/strong\u003e\u003cbr\u003eStoring it cold makes the cooling effect noticeably stronger.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e110g or 70ml — which one?\u003c\/strong\u003e\u003cbr\u003eThe 110g is the classic calming wash-off; this 70ml gel is specifically for heat and redness.\u003c\/p\u003e\n\u003cp\u003eBrowse more \u003ca href=\"https:\/\/k-touch.us\/collections\/korean-masks\"\u003eKorean masks\u003c\/a\u003e.\u003c\/p\u003e","brand":"I'm from","offers":[{"title":"Default Title","offer_id":48621681639646,"sku":"3590483477","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/9453\/6926\/files\/IMG-4191.png?v=1787324877","url":"https:\/\/k-touch.us\/es\/products\/im-from-mugwort-mask-70ml","provider":"K-Touch","version":"1.0","type":"link"}